Beginner's Guide To Digital Marketing

This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don't do one of these types of marketing, consider adding it to your strategy.

Content Marketing

In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

Search Engine Marketing

This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

Social Media Marketing

This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you're trying to share.

Search Engine Optimization

SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

Email Marketing

Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

Affiliate Marketing

This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

Relationship Marketing

Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You'll need to have live events, webinars, and lots of discussions with your community to engage with them.

Pay Per Click

Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

We all occasionally make mistakes in marketing our business. We wouldn't be human if we didn't. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes.

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Getting the right tools...

Morning,

Starting out in any business is a journey with many twists and turns and one hell of a lot of head scratching when you are trying to work out which tools you actually need....from the ones that look really cool and swanky.

Cost usually is a factor that we have to deal with when we are setting up as we are using our own hard earned cash £££. SO a good deal or a free trial is always something that should be considered especially as we trial what works for our business.

Following some training is more often than not the best way to go by following someone who has already tread this path... We followed and continue to follow great people who have helped us along the way and without their help we would still be scratching our heads and buying products we didn't actually need.

One of the tools you definitely need is a auto responder - emailer which will allow you to build awesome Opt-in boxes and landing pages - for this we use AWEBER. They have great templates ready to use and video tutorials how to link them. One thing we also loved when we were starting out was that you can sign up for free building you Opt-ins and email list up to 500 members ALL FOR FREE :)

Have a look see what you think, this could be one of those jobs you get ticked off your huge to do list...

Digital Marketing For Beginners: How To Get Started Fast (With No Experience)

 

First Steps to Online Marketing

The first steps to work yourself through when you have decided to take the step towards online marketing there are a few things you need to think about.

-Why do I want to market online?

-What do I want to market online?

-What do I know about marketing online?

If the answer is "I don't know", today is your lucky day. I will share some of the steps that I have learnt about online marketing through endless testing and tweaking.

YOUR WHY

Why do you want to market online?

Is it to enhance your offline business?

Being able to make money without leaving your home?

or...

Online marketing is easier than marketing offline, because online marketing takes care of itself and makes you money on autopilot?

If it's the last answer you're in for a big surprise. There is no such thing as EASY or AUTOPILOT in online marketing. Well, sure it is but not in the way many think. Online marketing is simple but not easy. Which means, it takes a lot of work to set it up and you need to be constantly tweaking and testing to maximize your efficiency and profits. I hope I didn't scare you off now. Online marketing is lots of fun and you could make friends all over the world.

YOUR MARKET/NICHE

So where do one start when you figured out why?

A specific market. Your Niche. Simple as that.

So, what is a niche and where do I find my market?

Well, there are a lot of places to find that. First of all. You'll want to target a niche that is actually profitable. What you don't want is to market a niche where no one is ever buying anything or a niche that pays very low. You want a niche that is in trend so to speak. It is what everyone is talking about and what people are interested in learning, using and purchasing.

For example.

Learning online marketing is a big niche with loads of people who are looking for information about it everyday. To find a monetizable niche you will need to look at the trends.

Ever seen the basket ball through the water hose?

Anyway, the trends is what people are interested in and what people are buying.

What are people looking for?

What are their main concerns?

When it comes to online marketing these are the most important questions to find an answer to. So you'll need to do some research. Did I say some. I mean a lot. You could basically say that online MARKETing is all about MARKET research. If you know what you're market desires you know what to MARKET to them. If you want to stay ahead in the online marketing game. Keep a journal on your daily activities.

1 year from now, you will have loads and loads of information that you could use. By then your online marketing business will be a lot different and you will have a different view on this. By then you will probably have forgotten what is was like when you wanted to learn online marketing. Why not keep a journal on you questions and utilize it when you decide you need to teach a spouse, friend or a new team member about online marketing.

What was the questions you had back then?

Well, it's easy for you now. They are what you ask today. So keep them written down as research for a later project and take notes on your struggles, issues and short comings when learning online marketing. Now, this is just to get you started so you could use it in the future.

What about now? Now is when you have your problems. How do you solve them and get going with your online marketing business?

Here it is...

YOUR SKILLS

You have a set of certain skills, I'm sure.

Are these skills relevant to marketing and business?

If not, you might want to consider acquiring a set of those skills before throwing yourself into doing business. Whether online or offline. The first thing you should do is to assess your skill tree. A simple mind map could do the trick or just a list with what you know. Rank them on how experienced and good you are at a skill.

Circle the top 3 skills you are most proficient in. Are that very good? Great!

Are they at all profitable or monetizable. Meaning could they make you money (with a little fantasy and imagination) If not, pick the next skill. That's your main focus to begin with. Now, underline the 3 bottom skills that you're not very or, at all proficient in but still is in context with your top skills. Those are the skills that you should focus on learning. 1 should be online marketing.

Apply the same rule as with your top skills but with the little tweak, Are they useful and do they enhance your top 3?

NEXT STEP!

Now, you have some skills that you are good at and some that you are going to focus on learning. With time you will have 6 skills that you are very good at.

Go through this article again and apply the steps.

At this point, we're not sure you have all the information in this topic you need to understand it fully.

Now, we realize that this article can not fit a whole instruction to online marketing so I recorded a video series to get you started.

Click here for the first video [http://whoissvenwolf.com/video-training/how-to-learn-wordpress/]

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